'“Why Monarch?” is a question I get asked often.

Did you know that a caterpillar has to turn into complete mush before it can become a butterfly? In raising monarch butterflies with my son, I saw this transformation firsthand and I was deeply inspired.

To evolve into our best selves, or to innovate in our work, we need to embrace a phase of reinvention to come out on the other side as a butterfly. This process isn’t always fun or easy, but it’s worth it. And if you’re here, you probably understand that too and are ready to come out on the other side.